Trademark & IP Guide
Protected assets of Intuitive English Accelerated Learning System Ltd
Legal Entity
INTUITIVE ENGLISH ACCELERATED LEARNING SYSTEM LTD
T/A SNAPPY IDIOMS DOT COM
Company No. 16812554 (England & Wales)
© 2026 All Rights Reserved
Snappy Idioms
The main brand identity for the English idiom learning platform
Snappy the Alligator
The friendly alligator mascot who guides learners through their idiom journey
Pearls of Wisdom
The in-app currency earned through learning activities
Golden Eggs
Premium currency for special features and rewards
Take a Little Gander
Our visual learning approach - encouraging students to 'look' at words differently
Thinking Style Quiz
Efficient/Critical/Creative learner profiling for personalised learning paths
Dictionasaurus™
AI-powered multilingual dictionary with automatic vocabulary building and pronunciation practice
Colour-Coding System
Visual highlighting system for morphology (prefixes/roots/suffixes), stress patterns, and phonetics - supporting ESL, dyslexic, and partially sighted learners
Chromatic Code™
Colour-based visual learning system: red for prefixes, green for suffixes, blue for syllable chunks, bold for stressed syllables - tapping into the brain's 60,000x faster image processing
Snappy the Alligator
The flagship character and face of Snappy Idioms Dot Com — a friendly, energetic green alligator wearing a Snappy Idioms cap who guides learners through their entire idiom learning journey
Colonel Thoroughgood Albert Lincoln
Distinguished Lion character in safari attire — Pronunciation Coach providing expert guidance on spoken English with scholarly authority and a lion-hearted baritone presence
Bartholomew Higginbotham
A distinguished orange elephant in a smart black suit and red tie — the authoritative voice of grammar, etymology, and linguistic precision
Percival Wadsworth (Arnold the White Rabbit)
A dapper white rabbit in a blue jacket and straw hat with round glasses — bringing energy and motivation for challenging learning moments
Felicity Molly Mollyhoof
A warm, stylish donkey in a colourful flamenco dress holding a tablet — uplifting voice for positive reinforcement and emotional support, cheering learners on through every milestone
Do, Re & Mi — The Liverpudlian Triplet Mice
Three cheeky Liverpudlian mice triplets — Do (red t-shirt), Re (blue t-shirt), and Mi (purple t-shirt) — who lead the Do-Re-Mi pronunciation and rhythm drills with Scouse charm and infectious energy
Word Lab
AI-powered word structure analysis - morphology, syllables, stress patterns, IPA phonetics
Snappyeidos
Visual idiom discovery through image description and mnemonic creation
Snaps! Game
Classic Snaps code game adapted for idiom learning
Games Arcade
Crosswords, Scrabble, Guess What?, I Spy, Word Up - all idiom-focused
Community Lexicon
Student-built vocabulary lists with contributor recognition
Mnemonic Community
User-generated memory aids with voting and sharing
Name Gym
Pronunciation practice for character names and idiom phrases
Grammar Academy
Character-led flashcard system for grammar structures that support idiom mastery
Minimum Viable IP Protection (MVP)
To legally protect the Snappy Idioms universe and trade safely, focus on three core trademark filings that form the foundation of the brand ecosystem:
1. Snappy Idioms Dot Com™
Master brand identity • Classes 9 (apps) & 41 (education)
2. Snappy The Alligator™
Flagship mascot character • Classes 9, 41 & 28 (merchandise)
3. Snappy Idioms: Sports Idiom Playmaker Series™
Game family series mark • Covers all sports idiom games under one filing • Classes 9 & 41
Investment Estimates
Total for UK MVP: £950–£4,500
This protects your brand, mascot, and entire sports game franchise
Protected Assets (Phase 2 & 3)
After establishing market traction, expand protection to:
Dictionasaurs™, Name Gym™, Mnemonic Studio™
Snappy Idos™, Guess What?™, Word Up™
All 6 mascot characters
Artwork, scripts, databases, UI
Why This Approach Works
- ✓ Protects your core brand identity immediately
- ✓ Defensible against copycat apps and brands
- ✓ Investor-credible IP foundation
- ✓ Scalable as you expand the universe
- ✓ Enables licensing and merchandising partnerships
Usage Restrictions
- • All trademarks, characters, and proprietary systems are the exclusive property of Intuitive English Accelerated Learning System Ltd
- • Unauthorised use, reproduction, or distribution is strictly prohibited
- • Educational content may not be scraped, copied, or repurposed without written permission
- • Visual assets including images, logos, and character designs are protected by copyright
Contact for Licensing
For licensing enquiries, partnership opportunities, or permission requests, please contact:
samuel@snappyenglish.co.uk